Strategy, Website, Brand

Sogni AI. Based on a thorough strategy, we developed a new visual identity and website for Sogni AI, a decentralized platform empowering a new generation of AI artists. From vibrant brand expression to a dark, immersive product experience, every detail was crafted to reflect the power and freedom of creating without limits.

I worked on the strategic and visual foundation for a new Sogni AI web presence, connecting the brand system, product narrative, and media direction into a focused launch experience for AI artists and creators.

Key Impact

  • Brand positioning
  • Website direction
  • Visual identity system
  • AI creator storytelling
  • Responsive launch experience

Some highlights

  • Dark immersive web art direction
  • Supernet product communication
  • Reusable media sections
  • High-contrast visual language
  • Motion-ready presentation flow

Team

  • Jason Festa (Art Director)
  • Ruslan Reznichenko (Product Designer)