Strategy, Website, Interface, Product, Motion, 3D

Upland. Product, interface, motion, and 3D work for a Web3 superapp and metaverse experience. The project focused on making complex systems feel understandable, playful, and usable across product surfaces.

I worked across Upland's product and creative surfaces, shaping interfaces, 3D motion, campaign systems, and web experiences for a large Web3 product with active partnerships and complex user journeys.

Key Impact

  • Product interface design
  • Web3 onboarding flows
  • Campaign systems
  • 3D and motion direction
  • Design quality control

Some highlights

  • Superapp product surfaces
  • FIFA and NFLPA partnership work
  • Marketplace interface details
  • Mobile and web prototypes
  • Reusable visual systems

Team

  • Jason Festa (Art Director)
  • Ruslan Reznichenko (Product Designer)
  • Evelina Solomina (Product Designer)
  • Extended product and engineering team